PET HUMANIZATION
PETHROOM does not see pets as mere objects of care, but as independent beings.
Our products are designed not from a human-centered perspective, but through the eyes of pets — combining functionality, emotional sensitivity,
and a genuine desire to understand their lives.
We create spaces where pets can make their own choices, structures that provide comfort, and designs that allow them to express and
share their sensory experiences.
We call this philosophy “Pet Humanization.”
Every detail reflects our commitment to thoughtfully considering the lives of pets, and this belief is embedded in every product and service we create.
PETHROOM continues moving forward so that both people and pets can share a better life together.
THE REASON WE EXIST
Every year in Korea alone, more than 150,000 pets are abandoned. Nearly 20% of them are euthanized.
They are abandoned without reason, discarded without responsibility, and too often left without a voice.
We believe this is not someone else’s problem.
With a strong sense of responsibility, we invest our resources and business capabilities to help change this reality — taking action, not standing by.
7% MIRACLE
The number of abandoned animals continues to rise each year.
This is why we exist.
This is why we commit our time, effort, and resources.
We dedicate 7% of our profits to animal welfare initiatives — but we believe financial contribution alone is not enough. True change requires continued awareness, action, and responsibility.
MISSION STATEMENT
Until every abandoned animal around the world has the chance to rediscover happiness, PETHROOM will continue to care, understand, and advocate for them.
We strive to be a brand that creates value, earns the support of customers, and contributes positively to society and the world.
OUR PRINCIPLES
Pet Humanization
We create products that reflect empathy, connection,
and the perspective of animals.
Quality First
Quality that matches — and exceeds — the standards
of products made for people.
Scalability
A brand built for sustainable
growth across markets and industries.
CSR
Creating Meaningful Impact
Through animal protection, adoption partnerships, and ongoing sponsorship initiatives,
we actively contribute to improving the welfare of companion animals.
Beyond one-time donations, we are committed to building sustainable support systems that create lasting change.
22,000+
Monthly Sponsors
KRW 661,576,304+
Total Donations & Supplies Contributed
69,000+
Total Supporters
PETHROOM
1004 Project
*In Korean, “1004” is pronounced cheon-sa, meaning “angel.”
What begins at a shelter becomes a story — a story that turns into content,
into a brand, and ultimately into the moment a pet meets a new family.
Beyond rescue and adoption, we actively support animal welfare and systemic improvements on the ground.
Leading animal protection organizations in Korea walk this journey with us.
This is not charity.
This is how PETHROOM stands beside animals.
Together in a Warm Embrace
Through the PETHROOM 1004 Project, we share the joyful stories of pets starting a new life with their forever families.
Initiatives & Impact
CSR is not a one-time act of giving.
It is our commitment to creating lasting change—helping rescued animals find loving homes and a fresh start.
More stories
Connecting with the World, Offline
PETHROOM Official Retail Stores (Korea)
AK Plaza Hongdae – 2F (Seoul)
Located in the heart of Hongdae, this flagship-style store showcases PETHROOM’s full product lineup in a vibrant, experience-focused retail space.
The Hyundai Daegu – 7F
Situated inside one of Korea’s most modern department stores, this location offers a curated premium pet lifestyle experience.
Inspire Resort Store (Incheon)
Set within Inspire Entertainment Resort, this store connects global visitors with PETHROOM’s signature pet care collections.
Pop-up Stores
PETHROOM does not operate pop-ups as one-time events.
We consistently run pop-up stores more than six times a year in major commercial districts
nationwide, steadily expanding our offline presence.
